Social marketing : why should the Devil have all the best tunes /
Hastings, Gerard,
Social marketing : why should the Devil have all the best tunes / Gerard Hastings. - xvi, 367 pages : illustrations ; 25 cm
Includes bibliographical references and index.
If it works for Tesco ... -- Making use of theory -- Basic principles -- Opening the toolbox -- Communication, emotion and the limitations of fear -- Moving upstream -- Relational thinking -- Competition and critical marketing -- Research and the art of navigation -- Ethical issues -- Case studies -- A marketing strategy to reduce UK prison numbers / A marketing strategy to increase awareness of oral and bowel cancer / A social advertising strategy to reduce speeding / A marketing strategy to review the effects of food promotion to children / Changing consumption of sugared liquid oral medicines / Using social marketing to increase recruitment of pregnant smokers to smoking cessation service / The VERB summer scorecard / Quit&Win New Zealand / Quit&Save Scotland : linking social marketing and social enterprise / Physicians taking action against smoking / The challenges of using social marketing in India : the case of HIV/AIDS prevention / The case of the evolution of the March 21 anti-racism social marketing programme / The world anti-doping agency : the case of barriers to the adoption of social marketing / Using the Internet to reach upstream and downstream in social marketing programmes / Be well, know your BGL : diabetes Australia's diabetes awareness campaign / Development of a primary school curriculum for the control of trachoma in Tanzania / Community-based social marketing to promote positive mental health : the act-belong-commit campaign in rural Western Australia / Combating obesity : eight principles for programme planners / Marline Stead, Laura McDermott and Gerard Hastings -- Douglas Eadie and Lisa Cohen -- Martine Stead and Douglas Eadie -- Laura McDermott, Martine Stead and Gerard Hastings -- Raymond Lowry -- Raymond Lowry -- Carol A. Bryant, Anita Courtney, Julie A. Baldwin, Robert J. McDermott, Jen Nickelson and Kelli R. McCormack Brown -- Kiri Milne, Sue Walker and Iain Potter -- Neil McLean -- Francois Lagarde, Michele Tremblay and Violaine Des Marchais -- Sameer Deshpande -- Judith Madill and Frances Abele -- Norm O'Reilly and Judith Madill -- Josephine Previte -- Sandra Jones and Danika Hall -- Chad MacArthur and Manisha Tharaney -- Robert J. Donovan, Ray James and Geoffrey Jalleh -- Michael Harker, Debra Harker and Robert Burns. Ch. 1. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Ch. 7. Ch. 8. Ch. 9. Ch. 10. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18.
0750683503 9780750683500
Social marketing.
HF5414 / .H37 2007
658.8
Social marketing : why should the Devil have all the best tunes / Gerard Hastings. - xvi, 367 pages : illustrations ; 25 cm
Includes bibliographical references and index.
If it works for Tesco ... -- Making use of theory -- Basic principles -- Opening the toolbox -- Communication, emotion and the limitations of fear -- Moving upstream -- Relational thinking -- Competition and critical marketing -- Research and the art of navigation -- Ethical issues -- Case studies -- A marketing strategy to reduce UK prison numbers / A marketing strategy to increase awareness of oral and bowel cancer / A social advertising strategy to reduce speeding / A marketing strategy to review the effects of food promotion to children / Changing consumption of sugared liquid oral medicines / Using social marketing to increase recruitment of pregnant smokers to smoking cessation service / The VERB summer scorecard / Quit&Win New Zealand / Quit&Save Scotland : linking social marketing and social enterprise / Physicians taking action against smoking / The challenges of using social marketing in India : the case of HIV/AIDS prevention / The case of the evolution of the March 21 anti-racism social marketing programme / The world anti-doping agency : the case of barriers to the adoption of social marketing / Using the Internet to reach upstream and downstream in social marketing programmes / Be well, know your BGL : diabetes Australia's diabetes awareness campaign / Development of a primary school curriculum for the control of trachoma in Tanzania / Community-based social marketing to promote positive mental health : the act-belong-commit campaign in rural Western Australia / Combating obesity : eight principles for programme planners / Marline Stead, Laura McDermott and Gerard Hastings -- Douglas Eadie and Lisa Cohen -- Martine Stead and Douglas Eadie -- Laura McDermott, Martine Stead and Gerard Hastings -- Raymond Lowry -- Raymond Lowry -- Carol A. Bryant, Anita Courtney, Julie A. Baldwin, Robert J. McDermott, Jen Nickelson and Kelli R. McCormack Brown -- Kiri Milne, Sue Walker and Iain Potter -- Neil McLean -- Francois Lagarde, Michele Tremblay and Violaine Des Marchais -- Sameer Deshpande -- Judith Madill and Frances Abele -- Norm O'Reilly and Judith Madill -- Josephine Previte -- Sandra Jones and Danika Hall -- Chad MacArthur and Manisha Tharaney -- Robert J. Donovan, Ray James and Geoffrey Jalleh -- Michael Harker, Debra Harker and Robert Burns. Ch. 1. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Ch. 7. Ch. 8. Ch. 9. Ch. 10. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18.
0750683503 9780750683500
Social marketing.
HF5414 / .H37 2007
658.8