Advertising in modern and postmodern times / Pamela Odih.

By:

Odih, Pamela [author.]

Material type: Text

TextPublisher: Los Angeles ; London : SAGE, 2007Description: xii, 231 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0761941908
9780761941903
0761941916
9780761941910

Subject(s):

DDC classification:

659.1042 22

Contents:

Introduction : the cultural economy of time in modern and postmodern advertising -- 1. Selling space in advertising history -- 2. Selling time in advertising history -- 3. Advertising, time and the commodity-form -- 4. Time and the commodity-sign -- 5. "The times, they are a-changin" : transformations of work and leisure in the time/space economies of modern and postmodern advertising -- 6. Mapping the subject of postmodern advertising technology -- 7. Sign of the times : postmodern disruptions in advertising times -- Conclusion : globalization and the future of advertising.

Review: "This illustrated, incisive text is a complete critical introduction to advertising culture. Filling a critical gap in the literature, it examines the forms of consumer subjectivity resulting from postmodern disruptions in time and space and the significance of advertising for the identity of contemporary consumers. Odih marshals an impressive range of historical examples and images to explain the socio-cultural development of advertising throughout history, demonstrating."--BOOK JACKET.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	659.1042 ODI (Browse shelf(Opens below))	1	Available		A372709B

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Previous								Next
Previous	659.1042 MAC The commercialization of American culture : new advertising, control, and democracy /	659.1042 MCF Advertising : a cultural economy /	659.1042 MES Visual persuasion : the role of images in advertising /	659.1042 ODI Advertising in modern and postmodern times /	659.1042 OHM Selling culture : magazines, markets, and class at the turn of the century /	659.1042 REI The erotic history of advertising /	659.1042 RUT Endless propaganda : the advertising of public goods /	Next

Includes bibliographical references and index.

"This illustrated, incisive text is a complete critical introduction to advertising culture. Filling a critical gap in the literature, it examines the forms of consumer subjectivity resulting from postmodern disruptions in time and space and the significance of advertising for the identity of contemporary consumers. Odih marshals an impressive range of historical examples and images to explain the socio-cultural development of advertising throughout history, demonstrating."--BOOK JACKET.

Machine converted from AACR2 source record.

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