Advertising in modern and postmodern times /
Odih, Pamela,
Advertising in modern and postmodern times / Pamela Odih. - xii, 231 pages : illustrations ; 24 cm
Includes bibliographical references and index.
Introduction : the cultural economy of time in modern and postmodern advertising -- Selling space in advertising history -- Selling time in advertising history -- Advertising, time and the commodity-form -- Time and the commodity-sign -- "The times, they are a-changin" : transformations of work and leisure in the time/space economies of modern and postmodern advertising -- Mapping the subject of postmodern advertising technology -- Sign of the times : postmodern disruptions in advertising times -- Conclusion : globalization and the future of advertising. 1. 2. 3. 4. 5. 6. 7.
"This illustrated, incisive text is a complete critical introduction to advertising culture. Filling a critical gap in the literature, it examines the forms of consumer subjectivity resulting from postmodern disruptions in time and space and the significance of advertising for the identity of contemporary consumers. Odih marshals an impressive range of historical examples and images to explain the socio-cultural development of advertising throughout history, demonstrating."--BOOK JACKET.
0761941908 9780761941903 0761941916 9780761941910
Advertising.
Advertising--Social aspects
659.1042
Advertising in modern and postmodern times / Pamela Odih. - xii, 231 pages : illustrations ; 24 cm
Includes bibliographical references and index.
Introduction : the cultural economy of time in modern and postmodern advertising -- Selling space in advertising history -- Selling time in advertising history -- Advertising, time and the commodity-form -- Time and the commodity-sign -- "The times, they are a-changin" : transformations of work and leisure in the time/space economies of modern and postmodern advertising -- Mapping the subject of postmodern advertising technology -- Sign of the times : postmodern disruptions in advertising times -- Conclusion : globalization and the future of advertising. 1. 2. 3. 4. 5. 6. 7.
"This illustrated, incisive text is a complete critical introduction to advertising culture. Filling a critical gap in the literature, it examines the forms of consumer subjectivity resulting from postmodern disruptions in time and space and the significance of advertising for the identity of contemporary consumers. Odih marshals an impressive range of historical examples and images to explain the socio-cultural development of advertising throughout history, demonstrating."--BOOK JACKET.
0761941908 9780761941903 0761941916 9780761941910
Advertising.
Advertising--Social aspects
659.1042