MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02364cam a2200373 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221101193422.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070525s2007 caua b 001 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0761941908 |
| Qualifying information |
hbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780761941903 |
| Qualifying information |
hbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0761941916 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780761941910 |
| Qualifying information |
pbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)77012736 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BNB |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
ukblcatcopy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1042 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Odih, Pamela, |
| Relator term |
author. |
| 9 (RLIN) |
1062009 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising in modern and postmodern times / |
| Statement of responsibility, etc. |
Pamela Odih. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Los Angeles ; |
| -- |
London : |
| Name of producer, publisher, distributor, manufacturer |
SAGE, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 231 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Introduction : the cultural economy of time in modern and postmodern advertising -- |
| Miscellaneous information |
1. |
| Title |
Selling space in advertising history -- |
| Miscellaneous information |
2. |
| Title |
Selling time in advertising history -- |
| Miscellaneous information |
3. |
| Title |
Advertising, time and the commodity-form -- |
| Miscellaneous information |
4. |
| Title |
Time and the commodity-sign -- |
| Miscellaneous information |
5. |
| Title |
"The times, they are a-changin" : transformations of work and leisure in the time/space economies of modern and postmodern advertising -- |
| Miscellaneous information |
6. |
| Title |
Mapping the subject of postmodern advertising technology -- |
| Miscellaneous information |
7. |
| Title |
Sign of the times : postmodern disruptions in advertising times -- |
| -- |
Conclusion : globalization and the future of advertising. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"This illustrated, incisive text is a complete critical introduction to advertising culture. Filling a critical gap in the literature, it examines the forms of consumer subjectivity resulting from postmodern disruptions in time and space and the significance of advertising for the identity of contemporary consumers. Odih marshals an impressive range of historical examples and images to explain the socio-cultural development of advertising throughout history, demonstrating."--BOOK JACKET. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 9 (RLIN) |
313421 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Social aspects |
| 9 (RLIN) |
313435 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11212883 |
| b |
03-10-17 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
659.1042 ODI |
| g |
1 |
| i |
A372709B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$153.90 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
26 |
| v |
5 |
| w |
0 |
| x |
3 |
| y |
.i12560753 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
cau |
| -- |
0 |
