Persuasive communication / James B. Stiff, Paul A. Mongeau.

By:

Stiff, James B. (James Brian) [author.]

Contributor(s):

Mongeau, Paul A [author.]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

1572307021
9781572307025

Subject(s):

DDC classification:

808 21

LOC classification:

P301.5.P47 S75 2003

Online resources:

Contents:

Pt. I. Fundamental Issues in Persuasion Research. 1. Concepts, Definitions, and Basic Distinctions. 2. Investigating Persuasive Communication. 3. Examining the Attitude-Behavior Relationship. 4. The Effects of Behavior on Attitudes -- Pt. II. Components of Persuasive Transactions. 5. Source Characteristics in Persuasive Communication. 6. Persuasive Message Characteristics: Rational Appeals. 7. Persuasive Message Characteristics: Emotional Appeals. 8. Receiver Characteristics. 9. Characteristics of Persuasive Settings -- Pt. III. Persuasion Models. 10. Cognitive Models of Persuasion. 11. Models of Interpersonal Compliance. 12. Producing and Resisting Influence Messages. 13. Persuasive Communication Campaigns.

Summary: "Now in a revised and expanded second edition, this popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Retaining the clear organization and wealth of concrete examples that distinguished the original text, the second edition has been updated throughout with new data and theoretical developments. Two entirely new chapters cover the role of emotional appeals in persuasive transactions and the nature of resistance to interpersonal influence, among other topics. Designed for students with a basic understanding of quantitative research methods, this is an ideal text for advanced undergraduate- and graduate-level courses."--Publisher description.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	808 STI (Browse shelf(Opens below))	1	Available		A377504B

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Previous	808 SHO Exploring the language of poems, plays and prose /	808 SIM Stylistics : a resource book for students /	808 SIM Stylistics : a resource book for students /	808 STI Persuasive communication /	808 STY The Stylistics reader : from Roman Jakobson to the present /	808 TIN Rhetorical argumentation : principles of theory and practice /	808 WOR Worlds apart : acting and writing in academic and workplace contexts /	Next

Previous ed.: published as by James B. Stiff. 1994.

Includes bibliographical references (pages 307-338) and index.

"Now in a revised and expanded second edition, this popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Retaining the clear organization and wealth of concrete examples that distinguished the original text, the second edition has been updated throughout with new data and theoretical developments. Two entirely new chapters cover the role of emotional appeals in persuasive transactions and the nature of resistance to interpersonal influence, among other topics. Designed for students with a basic understanding of quantitative research methods, this is an ideal text for advanced undergraduate- and graduate-level courses."--Publisher description.

Machine converted from AACR2 source record.

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