Persuasive communication /
Stiff, James B.
Persuasive communication / James B. Stiff, Paul A. Mongeau. - Second edition. - xv, 351 pages : illustrations ; 23 cm
Previous ed.: published as by James B. Stiff. 1994.
Includes bibliographical references (pages 307-338) and index.
Fundamental Issues in Persuasion Research. Concepts, Definitions, and Basic Distinctions. Investigating Persuasive Communication. Examining the Attitude-Behavior Relationship. The Effects of Behavior on Attitudes -- Components of Persuasive Transactions. Source Characteristics in Persuasive Communication. Persuasive Message Characteristics: Rational Appeals. Persuasive Message Characteristics: Emotional Appeals. Receiver Characteristics. Characteristics of Persuasive Settings -- Persuasion Models. Cognitive Models of Persuasion. Models of Interpersonal Compliance. Producing and Resisting Influence Messages. Persuasive Communication Campaigns. Pt. I. 1. 2. 3. 4. Pt. II. 5. 6. 7. 8. 9. Pt. III. 10. 11. 12. 13.
"Now in a revised and expanded second edition, this popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Retaining the clear organization and wealth of concrete examples that distinguished the original text, the second edition has been updated throughout with new data and theoretical developments. Two entirely new chapters cover the role of emotional appeals in persuasive transactions and the nature of resistance to interpersonal influence, among other topics. Designed for students with a basic understanding of quantitative research methods, this is an ideal text for advanced undergraduate- and graduate-level courses."--Publisher description.
1572307021 9781572307025
2002007093
Persuasion (Rhetoric)
Persuasion (Psychology)
Attitude (Psychology)
P301.5.P47 / S75 2003
808
Persuasive communication / James B. Stiff, Paul A. Mongeau. - Second edition. - xv, 351 pages : illustrations ; 23 cm
Previous ed.: published as by James B. Stiff. 1994.
Includes bibliographical references (pages 307-338) and index.
Fundamental Issues in Persuasion Research. Concepts, Definitions, and Basic Distinctions. Investigating Persuasive Communication. Examining the Attitude-Behavior Relationship. The Effects of Behavior on Attitudes -- Components of Persuasive Transactions. Source Characteristics in Persuasive Communication. Persuasive Message Characteristics: Rational Appeals. Persuasive Message Characteristics: Emotional Appeals. Receiver Characteristics. Characteristics of Persuasive Settings -- Persuasion Models. Cognitive Models of Persuasion. Models of Interpersonal Compliance. Producing and Resisting Influence Messages. Persuasive Communication Campaigns. Pt. I. 1. 2. 3. 4. Pt. II. 5. 6. 7. 8. 9. Pt. III. 10. 11. 12. 13.
"Now in a revised and expanded second edition, this popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Retaining the clear organization and wealth of concrete examples that distinguished the original text, the second edition has been updated throughout with new data and theoretical developments. Two entirely new chapters cover the role of emotional appeals in persuasive transactions and the nature of resistance to interpersonal influence, among other topics. Designed for students with a basic understanding of quantitative research methods, this is an ideal text for advanced undergraduate- and graduate-level courses."--Publisher description.
1572307021 9781572307025
2002007093
Persuasion (Rhetoric)
Persuasion (Psychology)
Attitude (Psychology)
P301.5.P47 / S75 2003
808