Advertising works 15 : proving the effectiveness of marketing communications : case studies from the IPA Effectiveness Awards 2006 open to all agencies worldwide / edited and introduced by Laurence Green.
Material type:
TextPublisher: Henley-on-Thames : World Advertising Research Center, 2007Description: li, 467 pages : illustrations (some colour) ; 25 cm + 1 videodisc (12 cm)Content type: - text
- two-dimensional moving image
- unmediated
- video
- volume
- videodisc
- 1841161934
- 9781841161938
- Advertising works fifteen
- 659.107941 22
- HF5816 .A342 2007
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 659.107941 ADV (Browse shelf(Opens below)) | 1 | Available | A383615B |
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Published in association with the IPA.
Accompanied by: 1 videodisc (DVD)
Includes bibliographical references and index.
Machine converted from AACR2 source record.
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