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Advertising works 15 : proving the effectiveness of marketing communications : case studies from the IPA Effectiveness Awards 2006 open to all agencies worldwide / edited and introduced by Laurence Green.

Contributor(s): Material type: TextTextPublisher: Henley-on-Thames : World Advertising Research Center, 2007Description: li, 467 pages : illustrations (some colour) ; 25 cm + 1 videodisc (12 cm)Content type:
  • text
  • two-dimensional moving image
Media type:
  • unmediated
  • video
Carrier type:
  • volume
  • videodisc
ISBN:
  • 1841161934
  • 9781841161938
Other title:
  • Advertising works fifteen
Subject(s): DDC classification:
  • 659.107941 22
LOC classification:
  • HF5816 .A342 2007
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 659.107941 ADV (Browse shelf(Opens below)) 1 Available A383615B

Published in association with the IPA.

Accompanied by: 1 videodisc (DVD)

Includes bibliographical references and index.

Machine converted from AACR2 source record.

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