Creating customer evangelists : how loyal customers become a volunteer sales force / Ben McConnell and Jackie Huba ; foreword by Guy Kawasaki.
Material type: TextPublisher: [New York] : Kaplan, [2007]Distributor: [London : Compass Copyright date: ©2007Description: x, 230 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 1419597213
- 9781419597213
- 658.8343 22
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | South Campus South Campus Main Collection | 658.8343 MCC (Browse shelf(Opens below)) | 1 | Available | A429170B |
Includes bibliographical references and index.
Foreword -- Acknowledgments -- 1. Customer Evangelism: A Manifesto -- 2. When Customers Believe -- 3. Customer Plus-Delta: Understanding the Love -- 4. Napsterize Your Knowledge: Give to Receive -- 5. Build the Buzz: Spreading the Word -- 6. Create Community: Bringing Customers Together -- 7. Bite-Size Chunks: From Sampling to Evangelism -- 8. Create a Cause: When Business Is Good -- 9. Hot Marketing Now: Krispy Kreme Doughnuts -- 10. The High-Flying Solutionman: Solution People -- 11. The History Lessons of O'Reilly's Wars: O'Reilly & Associates -- 12. The New Mavericks of Marketing: The Dallas Mavericks -- 13. A Bear Market for Retailing: Build-A-Bear Workshop -- 14. A Cause, Not Just an Airline: Southwest Airlines -- 15. The Billion-Dollar Cause: IBM -- 16. Customer Evangelism Workshop -- Appendixes -- Endnotes -- References -- Index.
Machine converted from AACR2 source record.
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