Creating customer evangelists : how loyal customers become a volunteer sales force /
McConnell, Ben,
Creating customer evangelists : how loyal customers become a volunteer sales force / Ben McConnell and Jackie Huba ; foreword by Guy Kawasaki. - x, 230 pages : illustrations ; 23 cm
Includes bibliographical references and index.
Foreword -- Acknowledgments -- Customer Evangelism: A Manifesto -- When Customers Believe -- Customer Plus-Delta: Understanding the Love -- Napsterize Your Knowledge: Give to Receive -- Build the Buzz: Spreading the Word -- Create Community: Bringing Customers Together -- Bite-Size Chunks: From Sampling to Evangelism -- Create a Cause: When Business Is Good -- Hot Marketing Now: Krispy Kreme Doughnuts -- The High-Flying Solutionman: Solution People -- The History Lessons of O'Reilly's Wars: O'Reilly & Associates -- The New Mavericks of Marketing: The Dallas Mavericks -- A Bear Market for Retailing: Build-A-Bear Workshop -- A Cause, Not Just an Airline: Southwest Airlines -- The Billion-Dollar Cause: IBM -- Customer Evangelism Workshop -- Appendixes -- Endnotes -- References -- Index. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16.
1419597213 9781419597213
Customer loyalty
Marketing.
Relationship marketing
658.8343
Creating customer evangelists : how loyal customers become a volunteer sales force / Ben McConnell and Jackie Huba ; foreword by Guy Kawasaki. - x, 230 pages : illustrations ; 23 cm
Includes bibliographical references and index.
Foreword -- Acknowledgments -- Customer Evangelism: A Manifesto -- When Customers Believe -- Customer Plus-Delta: Understanding the Love -- Napsterize Your Knowledge: Give to Receive -- Build the Buzz: Spreading the Word -- Create Community: Bringing Customers Together -- Bite-Size Chunks: From Sampling to Evangelism -- Create a Cause: When Business Is Good -- Hot Marketing Now: Krispy Kreme Doughnuts -- The High-Flying Solutionman: Solution People -- The History Lessons of O'Reilly's Wars: O'Reilly & Associates -- The New Mavericks of Marketing: The Dallas Mavericks -- A Bear Market for Retailing: Build-A-Bear Workshop -- A Cause, Not Just an Airline: Southwest Airlines -- The Billion-Dollar Cause: IBM -- Customer Evangelism Workshop -- Appendixes -- Endnotes -- References -- Index. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16.
1419597213 9781419597213
Customer loyalty
Marketing.
Relationship marketing
658.8343