MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02299pam a2200385 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221101192649.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070309s2007 nyua b 001 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1419597213 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781419597213 |
| Qualifying information |
pbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)190965913 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
UKM |
| Modifying agency |
BAKER |
| -- |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
ukblcatcopy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8343 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McConnell, Ben, |
| Relator term |
author. |
| 9 (RLIN) |
1061099 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Creating customer evangelists : |
| Remainder of title |
how loyal customers become a volunteer sales force / |
| Statement of responsibility, etc. |
Ben McConnell and Jackie Huba ; foreword by Guy Kawasaki. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
[New York] : |
| Name of producer, publisher, distributor, manufacturer |
Kaplan, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2007] |
| 264 #2 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
[London : |
| Name of producer, publisher, distributor, manufacturer |
Compass |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 230 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Foreword -- |
| -- |
Acknowledgments -- |
| Miscellaneous information |
1. |
| Title |
Customer Evangelism: A Manifesto -- |
| Miscellaneous information |
2. |
| Title |
When Customers Believe -- |
| Miscellaneous information |
3. |
| Title |
Customer Plus-Delta: Understanding the Love -- |
| Miscellaneous information |
4. |
| Title |
Napsterize Your Knowledge: Give to Receive -- |
| Miscellaneous information |
5. |
| Title |
Build the Buzz: Spreading the Word -- |
| Miscellaneous information |
6. |
| Title |
Create Community: Bringing Customers Together -- |
| Miscellaneous information |
7. |
| Title |
Bite-Size Chunks: From Sampling to Evangelism -- |
| Miscellaneous information |
8. |
| Title |
Create a Cause: When Business Is Good -- |
| Miscellaneous information |
9. |
| Title |
Hot Marketing Now: Krispy Kreme Doughnuts -- |
| Miscellaneous information |
10. |
| Title |
The High-Flying Solutionman: Solution People -- |
| Miscellaneous information |
11. |
| Title |
The History Lessons of O'Reilly's Wars: O'Reilly & Associates -- |
| Miscellaneous information |
12. |
| Title |
The New Mavericks of Marketing: The Dallas Mavericks -- |
| Miscellaneous information |
13. |
| Title |
A Bear Market for Retailing: Build-A-Bear Workshop -- |
| Miscellaneous information |
14. |
| Title |
A Cause, Not Just an Airline: Southwest Airlines -- |
| Miscellaneous information |
15. |
| Title |
The Billion-Dollar Cause: IBM -- |
| Miscellaneous information |
16. |
| Title |
Customer Evangelism Workshop -- |
| -- |
Appendixes -- |
| -- |
Endnotes -- |
| -- |
References -- |
| -- |
Index. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer loyalty |
| 9 (RLIN) |
328840 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
320436 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Relationship marketing |
| 9 (RLIN) |
328586 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Huba, Jackie, |
| Relator term |
author. |
| 9 (RLIN) |
1061100 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b1119182x |
| b |
22-08-17 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.8343 MCC |
| g |
1 |
| i |
A429170B |
| j |
0 |
| l |
smain |
| o |
- |
| p |
$17.69 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
1 |
| v |
0 |
| w |
0 |
| x |
0 |
| y |
.i12533166 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
s |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nyu |
| -- |
0 |
