Marketing and PR : getting customers and keeping them-- without breaking the bank / Philip R. Holden and Nick Wilde.
Material type:
TextSeries: Business on a shoestringPublisher: London : A & C Black, 2007Description: viii, 200 pages : illustrations ; 18 cmContent type: - text
- unmediated
- volume
- 0713675462
- 9780713675467
- 658.8 22
Contents:
1. What's so different about small business? -- 2. First steps in the planning process -- 3. Finding out about customers -- 4. The beginnings of strategy -- 5. Keeping customers -- 6. Getting new customers -- 7. Keeping it going.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.8 HOL (Browse shelf(Opens below)) | 1 | Available | A372720B |
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Includes bibliographical references and index.
1. What's so different about small business? -- 2. First steps in the planning process -- 3. Finding out about customers -- 4. The beginnings of strategy -- 5. Keeping customers -- 6. Getting new customers -- 7. Keeping it going.
Machine converted from AACR2 source record.
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