Marketing and PR : getting customers and keeping them-- without breaking the bank /
Holden, Philip R.,
Marketing and PR : getting customers and keeping them-- without breaking the bank / Philip R. Holden and Nick Wilde. - viii, 200 pages : illustrations ; 18 cm. - Business on a shoestring . - Business on a shoestring. .
Includes bibliographical references and index.
What's so different about small business? -- First steps in the planning process -- Finding out about customers -- The beginnings of strategy -- Keeping customers -- Getting new customers -- Keeping it going. 1. 2. 3. 4. 5. 6. 7.
0713675462 9780713675467
Marketing.
Public relations.
Small business marketing
Small business--Public relations
658.8
Marketing and PR : getting customers and keeping them-- without breaking the bank / Philip R. Holden and Nick Wilde. - viii, 200 pages : illustrations ; 18 cm. - Business on a shoestring . - Business on a shoestring. .
Includes bibliographical references and index.
What's so different about small business? -- First steps in the planning process -- Finding out about customers -- The beginnings of strategy -- Keeping customers -- Getting new customers -- Keeping it going. 1. 2. 3. 4. 5. 6. 7.
0713675462 9780713675467
Marketing.
Public relations.
Small business marketing
Small business--Public relations
658.8