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Marketing and PR : getting customers and keeping them-- without breaking the bank / Philip R. Holden and Nick Wilde.

By: Contributor(s): Material type: TextTextSeries: Business on a shoestringPublisher: London : A & C Black, 2007Description: viii, 200 pages : illustrations ; 18 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0713675462
  • 9780713675467
Subject(s): DDC classification:
  • 658.8 22
Contents:
1. What's so different about small business? -- 2. First steps in the planning process -- 3. Finding out about customers -- 4. The beginnings of strategy -- 5. Keeping customers -- 6. Getting new customers -- 7. Keeping it going.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8 HOL (Browse shelf(Opens below)) 1 Available A372720B

Includes bibliographical references and index.

1. What's so different about small business? -- 2. First steps in the planning process -- 3. Finding out about customers -- 4. The beginnings of strategy -- 5. Keeping customers -- 6. Getting new customers -- 7. Keeping it going.

Machine converted from AACR2 source record.

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