Image from Coce

Private label strategy : how to meet the store brand challenge / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.

By: Contributor(s): Material type: TextTextPublisher: Boston, Mass. : Harvard Business School Press, [2007]Copyright date: ©2007Description: xvii, 270 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1422101673
  • 9781422101674
Subject(s): DDC classification:
  • 658.827 22
LOC classification:
  • HD69.B7 K855 2007
Contents:
1. Brands under attack from private labels -- Pt. 1. Retailer strategies vis-a-vis private labels -- 2. Competing on price with traditional private labels -- 3. Competing on quality with premium store brands -- 4. Competing for the rational consumer with value innovator own labels -- 5. Encircling manufacturer brands with retailer brand portfolios -- 6. Creating successful private labels is about more than just price -- 7. Maximizing retailer profitability using private labels -- Pt. 2. Manufacturer strategies vis-a-vis private labels -- 8. Produce private labels for greater profits -- 9. Partner effectively to craft win-win relationships -- 10. Innovate brilliantly to beat private labels -- 11. Fight selectively to marshal resources against private labels -- 12. Create winning value propositions for manufacturer brands -- 13. Are brands dead?
Review: "In Private Label Strategy, authors Nirmalya Kumar and Jan-Benedict E. M. Steenkamp debunk the long-standing myths about private labels, describe the new multilayered strategies that retailers are using for private labels, and challenge brand manufacturers to develop an effective response." "Based on international case studies and a survey of consumer insights, Private Label Strategy offers actionable strategies that you can develop today. The authors provide the tools you'll need to compete against - or collaborate with - private label purveyors, and explain why you must consider private labels when telling your brand's story."--BOOK JACKET.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.827 KUM (Browse shelf(Opens below)) 1 Available A429076B

Includes bibliographical references (pages 231-247) and index.

1. Brands under attack from private labels -- Pt. 1. Retailer strategies vis-a-vis private labels -- 2. Competing on price with traditional private labels -- 3. Competing on quality with premium store brands -- 4. Competing for the rational consumer with value innovator own labels -- 5. Encircling manufacturer brands with retailer brand portfolios -- 6. Creating successful private labels is about more than just price -- 7. Maximizing retailer profitability using private labels -- Pt. 2. Manufacturer strategies vis-a-vis private labels -- 8. Produce private labels for greater profits -- 9. Partner effectively to craft win-win relationships -- 10. Innovate brilliantly to beat private labels -- 11. Fight selectively to marshal resources against private labels -- 12. Create winning value propositions for manufacturer brands -- 13. Are brands dead?

"In Private Label Strategy, authors Nirmalya Kumar and Jan-Benedict E. M. Steenkamp debunk the long-standing myths about private labels, describe the new multilayered strategies that retailers are using for private labels, and challenge brand manufacturers to develop an effective response." "Based on international case studies and a survey of consumer insights, Private Label Strategy offers actionable strategies that you can develop today. The authors provide the tools you'll need to compete against - or collaborate with - private label purveyors, and explain why you must consider private labels when telling your brand's story."--BOOK JACKET.

Machine converted from AACR2 source record.

There are no comments on this title.

to post a comment.

Powered by Koha