MARC details
| 000 -LEADER |
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02991cam a2200385 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20221101192414.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
070316s2007 maua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2006023780 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
1422101673 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781422101674 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(ATU)b11184851 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)70718279 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
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BAKER |
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YDXCP |
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IXA |
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UKM |
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BTCTA |
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VP@ |
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BUR |
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DEBBG |
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OCL |
| -- |
OCLCQ |
| -- |
ATU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD69.B7 |
| Item number |
K855 2007 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.827 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kumar, Nirmalya, |
| Relator term |
author. |
| 9 (RLIN) |
1050559 |
| 245 10 - TITLE STATEMENT |
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| Title |
Private label strategy : |
| Remainder of title |
how to meet the store brand challenge / |
| Statement of responsibility, etc. |
Nirmalya Kumar, Jan-Benedict E.M. Steenkamp. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Boston, Mass. : |
| Name of producer, publisher, distributor, manufacturer |
Harvard Business School Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2007] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 270 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references (pages 231-247) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
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| Miscellaneous information |
1. |
| Title |
Brands under attack from private labels -- |
| Miscellaneous information |
Pt. 1. |
| Title |
Retailer strategies vis-a-vis private labels -- |
| Miscellaneous information |
2. |
| Title |
Competing on price with traditional private labels -- |
| Miscellaneous information |
3. |
| Title |
Competing on quality with premium store brands -- |
| Miscellaneous information |
4. |
| Title |
Competing for the rational consumer with value innovator own labels -- |
| Miscellaneous information |
5. |
| Title |
Encircling manufacturer brands with retailer brand portfolios -- |
| Miscellaneous information |
6. |
| Title |
Creating successful private labels is about more than just price -- |
| Miscellaneous information |
7. |
| Title |
Maximizing retailer profitability using private labels -- |
| Miscellaneous information |
Pt. 2. |
| Title |
Manufacturer strategies vis-a-vis private labels -- |
| Miscellaneous information |
8. |
| Title |
Produce private labels for greater profits -- |
| Miscellaneous information |
9. |
| Title |
Partner effectively to craft win-win relationships -- |
| Miscellaneous information |
10. |
| Title |
Innovate brilliantly to beat private labels -- |
| Miscellaneous information |
11. |
| Title |
Fight selectively to marshal resources against private labels -- |
| Miscellaneous information |
12. |
| Title |
Create winning value propositions for manufacturer brands -- |
| Miscellaneous information |
13. |
| Title |
Are brands dead? |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"In Private Label Strategy, authors Nirmalya Kumar and Jan-Benedict E. M. Steenkamp debunk the long-standing myths about private labels, describe the new multilayered strategies that retailers are using for private labels, and challenge brand manufacturers to develop an effective response." "Based on international case studies and a survey of consumer insights, Private Label Strategy offers actionable strategies that you can develop today. The authors provide the tools you'll need to compete against - or collaborate with - private label purveyors, and explain why you must consider private labels when telling your brand's story."--BOOK JACKET. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
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| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Branding (Marketing) |
| 9 (RLIN) |
332183 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Steenkamp, Jan-Benedict E. M., |
| Relator term |
author. |
| 9 (RLIN) |
254619 |
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20-03-18 |
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27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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658.827 KUM |
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| Operator's initials, OID (RLIN) |
20-03-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
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eng |
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