Private label strategy : how to meet the store brand challenge /
Kumar, Nirmalya,
Private label strategy : how to meet the store brand challenge / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp. - xvii, 270 pages : illustrations ; 24 cm
Includes bibliographical references (pages 231-247) and index.
Brands under attack from private labels -- Retailer strategies vis-a-vis private labels -- Competing on price with traditional private labels -- Competing on quality with premium store brands -- Competing for the rational consumer with value innovator own labels -- Encircling manufacturer brands with retailer brand portfolios -- Creating successful private labels is about more than just price -- Maximizing retailer profitability using private labels -- Manufacturer strategies vis-a-vis private labels -- Produce private labels for greater profits -- Partner effectively to craft win-win relationships -- Innovate brilliantly to beat private labels -- Fight selectively to marshal resources against private labels -- Create winning value propositions for manufacturer brands -- Are brands dead? 1. Pt. 1. 2. 3. 4. 5. 6. 7. Pt. 2. 8. 9. 10. 11. 12. 13.
"In Private Label Strategy, authors Nirmalya Kumar and Jan-Benedict E. M. Steenkamp debunk the long-standing myths about private labels, describe the new multilayered strategies that retailers are using for private labels, and challenge brand manufacturers to develop an effective response." "Based on international case studies and a survey of consumer insights, Private Label Strategy offers actionable strategies that you can develop today. The authors provide the tools you'll need to compete against - or collaborate with - private label purveyors, and explain why you must consider private labels when telling your brand's story."--BOOK JACKET.
1422101673 9781422101674
2006023780
Branding (Marketing)
HD69.B7 / K855 2007
658.827
Private label strategy : how to meet the store brand challenge / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp. - xvii, 270 pages : illustrations ; 24 cm
Includes bibliographical references (pages 231-247) and index.
Brands under attack from private labels -- Retailer strategies vis-a-vis private labels -- Competing on price with traditional private labels -- Competing on quality with premium store brands -- Competing for the rational consumer with value innovator own labels -- Encircling manufacturer brands with retailer brand portfolios -- Creating successful private labels is about more than just price -- Maximizing retailer profitability using private labels -- Manufacturer strategies vis-a-vis private labels -- Produce private labels for greater profits -- Partner effectively to craft win-win relationships -- Innovate brilliantly to beat private labels -- Fight selectively to marshal resources against private labels -- Create winning value propositions for manufacturer brands -- Are brands dead? 1. Pt. 1. 2. 3. 4. 5. 6. 7. Pt. 2. 8. 9. 10. 11. 12. 13.
"In Private Label Strategy, authors Nirmalya Kumar and Jan-Benedict E. M. Steenkamp debunk the long-standing myths about private labels, describe the new multilayered strategies that retailers are using for private labels, and challenge brand manufacturers to develop an effective response." "Based on international case studies and a survey of consumer insights, Private Label Strategy offers actionable strategies that you can develop today. The authors provide the tools you'll need to compete against - or collaborate with - private label purveyors, and explain why you must consider private labels when telling your brand's story."--BOOK JACKET.
1422101673 9781422101674
2006023780
Branding (Marketing)
HD69.B7 / K855 2007
658.827