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Visible signs : an introduction to semiotics / David Crow.

By:

Crow, David, 1962- [author.]

Material type: Text

TextPublisher: Crans-pres-Celigny, Switzerland : AVA Pub. SA, [2003]Distributor: New York : Distributed by Sterling Pub. Co. Copyright date: ©2003Description: 191 pages : illustrations (some colour) ; 30 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

2884790357
9782884790352

Subject(s):

DDC classification:

302.2 22

LOC classification:

P99 .C77 2003

Summary: "Semiotics--the study of signs and sign systems--has become part of the curriculum of most art schools, and this accessible, visually outstanding introduction to the subject strikes the perfect balance between theory and practice. By examining text and image in advertising, as well as "high art" versus "popular culture," it reveals the difference between signs (such as a word or picture) and signifiers (the concept or object to which it refers). Every image has been created or carefully chosen from contemporary graphic practice and the fine arts to illustrate and thoroughly clarify a particular idea. Pull-out quotes from the main text focus the reader on the main points discussed in each spread. Students will gain an invaluable and practical understanding of how meaning is formed, and how language and speech work to communicate."--Publisher description.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	302.2 CRO (Browse shelf(Opens below))	1	Available		A290447B
Book	City Campus City Campus Main Collection	302.2 CRO (Browse shelf(Opens below))	1	Available		A383920B

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Previous	302.2 CON Organizational rhetoric : strategies of resistance and domination /	302.2 COO Intercultural communication : a text with readings /	302.2 CRO Visible signs : an introduction to semiotics /	302.2 CRO Visible signs : an introduction to semiotics /	302.2 CUL Culture in communication : analyses of intercultural situations /	302.2 CUL A cultural approach to interpersonal communication : essential readings /	302.2 CUL Cultures and politics of global communication /	Next

Leaf of detachable labels precedes text.

Includes bibliographical references (page 187) and index.

"Semiotics--the study of signs and sign systems--has become part of the curriculum of most art schools, and this accessible, visually outstanding introduction to the subject strikes the perfect balance between theory and practice. By examining text and image in advertising, as well as "high art" versus "popular culture," it reveals the difference between signs (such as a word or picture) and signifiers (the concept or object to which it refers). Every image has been created or carefully chosen from contemporary graphic practice and the fine arts to illustrate and thoroughly clarify a particular idea. Pull-out quotes from the main text focus the reader on the main points discussed in each spread. Students will gain an invaluable and practical understanding of how meaning is formed, and how language and speech work to communicate."--Publisher description.

Machine converted from AACR2 source record.

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