Visible signs : an introduction to semiotics /
Crow, David, 1962-
Visible signs : an introduction to semiotics / David Crow. - 191 pages : illustrations (some colour) ; 30 cm
Leaf of detachable labels precedes text.
Includes bibliographical references (page 187) and index.
"Semiotics--the study of signs and sign systems--has become part of the curriculum of most art schools, and this accessible, visually outstanding introduction to the subject strikes the perfect balance between theory and practice. By examining text and image in advertising, as well as "high art" versus "popular culture," it reveals the difference between signs (such as a word or picture) and signifiers (the concept or object to which it refers). Every image has been created or carefully chosen from contemporary graphic practice and the fine arts to illustrate and thoroughly clarify a particular idea. Pull-out quotes from the main text focus the reader on the main points discussed in each spread. Students will gain an invaluable and practical understanding of how meaning is formed, and how language and speech work to communicate."--Publisher description.
2884790357 9782884790352
2004270294
Semiotics.
Semiotics and art
Visual communication.
P99 / .C77 2003
302.2
Visible signs : an introduction to semiotics / David Crow. - 191 pages : illustrations (some colour) ; 30 cm
Leaf of detachable labels precedes text.
Includes bibliographical references (page 187) and index.
"Semiotics--the study of signs and sign systems--has become part of the curriculum of most art schools, and this accessible, visually outstanding introduction to the subject strikes the perfect balance between theory and practice. By examining text and image in advertising, as well as "high art" versus "popular culture," it reveals the difference between signs (such as a word or picture) and signifiers (the concept or object to which it refers). Every image has been created or carefully chosen from contemporary graphic practice and the fine arts to illustrate and thoroughly clarify a particular idea. Pull-out quotes from the main text focus the reader on the main points discussed in each spread. Students will gain an invaluable and practical understanding of how meaning is formed, and how language and speech work to communicate."--Publisher description.
2884790357 9782884790352
2004270294
Semiotics.
Semiotics and art
Visual communication.
P99 / .C77 2003
302.2