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Visible signs : an introduction to semiotics / David Crow.

By: Material type: TextTextPublisher: Crans-pres-Celigny, Switzerland : AVA Pub. SA, [2003]Distributor: New York : Distributed by Sterling Pub. Co. Copyright date: ©2003Description: 191 pages : illustrations (some colour) ; 30 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 2884790357
  • 9782884790352
Subject(s): DDC classification:
  • 302.2 22
LOC classification:
  • P99 .C77 2003
Summary: "Semiotics--the study of signs and sign systems--has become part of the curriculum of most art schools, and this accessible, visually outstanding introduction to the subject strikes the perfect balance between theory and practice. By examining text and image in advertising, as well as "high art" versus "popular culture," it reveals the difference between signs (such as a word or picture) and signifiers (the concept or object to which it refers). Every image has been created or carefully chosen from contemporary graphic practice and the fine arts to illustrate and thoroughly clarify a particular idea. Pull-out quotes from the main text focus the reader on the main points discussed in each spread. Students will gain an invaluable and practical understanding of how meaning is formed, and how language and speech work to communicate."--Publisher description.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 302.2 CRO (Browse shelf(Opens below)) 1 Available A290447B
Book City Campus City Campus Main Collection 302.2 CRO (Browse shelf(Opens below)) 1 Available A383920B

Leaf of detachable labels precedes text.

Includes bibliographical references (page 187) and index.

"Semiotics--the study of signs and sign systems--has become part of the curriculum of most art schools, and this accessible, visually outstanding introduction to the subject strikes the perfect balance between theory and practice. By examining text and image in advertising, as well as "high art" versus "popular culture," it reveals the difference between signs (such as a word or picture) and signifiers (the concept or object to which it refers). Every image has been created or carefully chosen from contemporary graphic practice and the fine arts to illustrate and thoroughly clarify a particular idea. Pull-out quotes from the main text focus the reader on the main points discussed in each spread. Students will gain an invaluable and practical understanding of how meaning is formed, and how language and speech work to communicate."--Publisher description.

Machine converted from AACR2 source record.

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