Branding and brand equity / Kevin Lane Keller.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.827 KEL (Browse shelf(Opens below))	1	Available		A398961B

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Previous	658.827 ICO Icons of the American marketplace : consumer brand excellence.	658.827 JOH Branding : in five and a half steps : the definitive guide to the strategy and design of brand identities /	658.827 KAP (Re)inventing the brand : can top brands survive the new market realities /	658.827 KEL Branding and brand equity /	658.827 KEL Best practice cases in branding : lessons from the world's strongest brands /	658.827 KEL Best practice cases in branding : lessons from the world's strongest brands /	658.827 KIN A master class in brand planning : the timeless works of Stephen King /	Next

Includes bibliographical references (pages 59-78).

Machine converted from AACR2 source record.

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