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Keller, Kevin Lane, 1956-

Branding and brand equity / Brand equity Kevin Lane Keller. - xviii, 86 pages ; 23 cm. - Relevant knowledge series . - Relevant knowledge series. .

Includes bibliographical references (pages 59-78).

ISBN: 0965711420 9780965711425

LCCN: 2003545185

Subjects--Topical Terms:
Branding (Marketing)
Brand name products

LC Class. No.: HD69.B7 / K447 2002

Dewey Class. No.: 658.827