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Branding and brand equity / Kevin Lane Keller.

By: Material type: TextTextSeries: Relevant knowledge seriesPublisher: Cambridge, Mass. : Marketing Science Institute, [2002]Copyright date: ©2002Description: xviii, 86 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0965711420
  • 9780965711425
Other title:
  • Brand equity
Subject(s): DDC classification:
  • 658.827 22
LOC classification:
  • HD69.B7 K447 2002
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.827 KEL (Browse shelf(Opens below)) 1 Available A398961B

Includes bibliographical references (pages 59-78).

Machine converted from AACR2 source record.

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