Persuasion : reception and responsibility / Charles U. Larson.
Material type:
TextPublisher: Australia ; Belmont, CA : Thomson/Wadsworth, [2007]Copyright date: ©2007Edition: Eleventh editionDescription: xvi, 368 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 0495091596
- 9780495091592
- 303.342 21
- BF637.P4 L36 2007
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 303.342 LAR (Browse shelf(Opens below)) | 1 | Available | A398264B | ||
| Book | City Campus City Campus Main Collection | 303.342 LAR (Browse shelf(Opens below)) | 1 | Available | A430211B |
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| 303.342 LAK Persuasion : the art of getting what you want / | 303.342 LAR Persuasion : reception and responsibility / | 303.342 LAR Persuasion : reception and responsibility / | 303.342 LAR Persuasion : reception and responsibility / | 303.342 LAR Persuasion : reception and responsibility / | 303.342 LAR Persuasion : reception and responsibility / | 303.342 LAR Persuasion : reception and responsibility / |
Includes bibliographical references (pages 345-359) and index.
Persuasion in today's changing world -- Perspectives on ethics in persuasion -- Traditional and humanistic approaches to persuasion -- Social scientific approaches to persuasion -- The making, use, and misuse of symbols -- Tools for analyzing language and other persuasive symbols -- Psychological or process premises : the tools of motivation and emotion -- Content or logical premises in persuasion -- Cultural premises in persuasion -- Nonverbal messages in persuasion -- The persuasive campaign or movement -- Becoming a persuader -- Modern media and persuasion -- The use of persuasive premises in advertising and IMC -- --
Part I. Theoretical Premises -- 1. Persuasion in Today's Changing World -- 2. Perspectives on Ethics in Persuasion -- 3. Traditional and Humanistic Approaches to Persuasion -- 4. Social Scientific Approaches to Persuasion -- 5. The Making, Use, and Misuse of Symbols -- 6. Tools for Analyzing Language and Other Persuasive Symbols -- Part II. Identifying Persuasive First Premises -- 7. Psychological Process Premises: The Tools of Motivation and Emotion -- 8. Content or Logical Premises in Persuasion -- 9. Cultural Premises in Persuasion -- 10. Nonverbal Messages in Persuasion -- Part III. Applications of Persuasive Premises -- 11. The Persuasive Campaign or Movement -- 12. Becoming a Persuader -- 13. Modern Media and Persuasion -- 14. The Use of Persuasive Premises in Advertising and IMC.
"PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture -- politics, mass media, advertising, and the Internet -- as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on language and critical thinking is combined with readability, a conversational engagement with the reader, and current verbal and real-life visual examples of persuasion in action. Persuasion theory, research, and ethics are all woven throughout the text to consistently underscore the book's central purpose -- the development of critical consumers of all forms of persuasion."--Publisher description.
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