MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03736cam a22004214i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221101190202.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
060619s2007 at a b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2005938576 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0495091596 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780495091592 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11122560 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)85833010 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
BAKER |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
W2U |
| -- |
ATU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
BF637.P4 |
| Item number |
L36 2007 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
303.342 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Larson, Charles U., |
| Relator term |
author. |
| 9 (RLIN) |
1032399 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Persuasion : |
| Remainder of title |
reception and responsibility / |
| Statement of responsibility, etc. |
Charles U. Larson. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Eleventh edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Australia ; |
| -- |
Belmont, CA : |
| Name of producer, publisher, distributor, manufacturer |
Thomson/Wadsworth, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2007] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 368 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 345-359) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Persuasion in today's changing world -- Perspectives on ethics in persuasion -- Traditional and humanistic approaches to persuasion -- Social scientific approaches to persuasion -- The making, use, and misuse of symbols -- Tools for analyzing language and other persuasive symbols -- Psychological or process premises : the tools of motivation and emotion -- Content or logical premises in persuasion -- Cultural premises in persuasion -- Nonverbal messages in persuasion -- The persuasive campaign or movement -- Becoming a persuader -- Modern media and persuasion -- The use of persuasive premises in advertising and IMC -- -- |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Part I. |
| Title |
Theoretical Premises -- |
| Miscellaneous information |
1. |
| Title |
Persuasion in Today's Changing World -- |
| Miscellaneous information |
2. |
| Title |
Perspectives on Ethics in Persuasion -- |
| Miscellaneous information |
3. |
| Title |
Traditional and Humanistic Approaches to Persuasion -- |
| Miscellaneous information |
4. |
| Title |
Social Scientific Approaches to Persuasion -- |
| Miscellaneous information |
5. |
| Title |
The Making, Use, and Misuse of Symbols -- |
| Miscellaneous information |
6. |
| Title |
Tools for Analyzing Language and Other Persuasive Symbols -- |
| Miscellaneous information |
Part II. |
| Title |
Identifying Persuasive First Premises -- |
| Miscellaneous information |
7. |
| Title |
Psychological Process Premises: The Tools of Motivation and Emotion -- |
| Miscellaneous information |
8. |
| Title |
Content or Logical Premises in Persuasion -- |
| Miscellaneous information |
9. |
| Title |
Cultural Premises in Persuasion -- |
| Miscellaneous information |
10. |
| Title |
Nonverbal Messages in Persuasion -- |
| Miscellaneous information |
Part III. |
| Title |
Applications of Persuasive Premises -- |
| Miscellaneous information |
11. |
| Title |
The Persuasive Campaign or Movement -- |
| Miscellaneous information |
12. |
| Title |
Becoming a Persuader -- |
| Miscellaneous information |
13. |
| Title |
Modern Media and Persuasion -- |
| Miscellaneous information |
14. |
| Title |
The Use of Persuasive Premises in Advertising and IMC. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture -- politics, mass media, advertising, and the Internet -- as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on language and critical thinking is combined with readability, a conversational engagement with the reader, and current verbal and real-life visual examples of persuasion in action. Persuasion theory, research, and ethics are all woven throughout the text to consistently underscore the book's central purpose -- the development of critical consumers of all forms of persuasion."--Publisher description. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Persuasion (Psychology) |
| 9 (RLIN) |
322125 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://catdir.loc.gov/catdir/enhancements/fy1104/2005938576-b.html">http://catdir.loc.gov/catdir/enhancements/fy1104/2005938576-b.html</a> |
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10-06-19 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Book |
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| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
20-03-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
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at |
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0 |
