Persuasion : reception and responsibility /
Larson, Charles U.,
Persuasion : reception and responsibility / Charles U. Larson. - Eleventh edition. - xvi, 368 pages : illustrations ; 24 cm
Includes bibliographical references (pages 345-359) and index.
Persuasion in today's changing world -- Perspectives on ethics in persuasion -- Traditional and humanistic approaches to persuasion -- Social scientific approaches to persuasion -- The making, use, and misuse of symbols -- Tools for analyzing language and other persuasive symbols -- Psychological or process premises : the tools of motivation and emotion -- Content or logical premises in persuasion -- Cultural premises in persuasion -- Nonverbal messages in persuasion -- The persuasive campaign or movement -- Becoming a persuader -- Modern media and persuasion -- The use of persuasive premises in advertising and IMC -- -- Theoretical Premises -- Persuasion in Today's Changing World -- Perspectives on Ethics in Persuasion -- Traditional and Humanistic Approaches to Persuasion -- Social Scientific Approaches to Persuasion -- The Making, Use, and Misuse of Symbols -- Tools for Analyzing Language and Other Persuasive Symbols -- Identifying Persuasive First Premises -- Psychological Process Premises: The Tools of Motivation and Emotion -- Content or Logical Premises in Persuasion -- Cultural Premises in Persuasion -- Nonverbal Messages in Persuasion -- Applications of Persuasive Premises -- The Persuasive Campaign or Movement -- Becoming a Persuader -- Modern Media and Persuasion -- The Use of Persuasive Premises in Advertising and IMC. Part I. 1. 2. 3. 4. 5. 6. Part II. 7. 8. 9. 10. Part III. 11. 12. 13. 14.
"PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture -- politics, mass media, advertising, and the Internet -- as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on language and critical thinking is combined with readability, a conversational engagement with the reader, and current verbal and real-life visual examples of persuasion in action. Persuasion theory, research, and ethics are all woven throughout the text to consistently underscore the book's central purpose -- the development of critical consumers of all forms of persuasion."--Publisher description.
0495091596 9780495091592
2005938576
Persuasion (Psychology)
BF637.P4 / L36 2007
303.342
Persuasion : reception and responsibility / Charles U. Larson. - Eleventh edition. - xvi, 368 pages : illustrations ; 24 cm
Includes bibliographical references (pages 345-359) and index.
Persuasion in today's changing world -- Perspectives on ethics in persuasion -- Traditional and humanistic approaches to persuasion -- Social scientific approaches to persuasion -- The making, use, and misuse of symbols -- Tools for analyzing language and other persuasive symbols -- Psychological or process premises : the tools of motivation and emotion -- Content or logical premises in persuasion -- Cultural premises in persuasion -- Nonverbal messages in persuasion -- The persuasive campaign or movement -- Becoming a persuader -- Modern media and persuasion -- The use of persuasive premises in advertising and IMC -- -- Theoretical Premises -- Persuasion in Today's Changing World -- Perspectives on Ethics in Persuasion -- Traditional and Humanistic Approaches to Persuasion -- Social Scientific Approaches to Persuasion -- The Making, Use, and Misuse of Symbols -- Tools for Analyzing Language and Other Persuasive Symbols -- Identifying Persuasive First Premises -- Psychological Process Premises: The Tools of Motivation and Emotion -- Content or Logical Premises in Persuasion -- Cultural Premises in Persuasion -- Nonverbal Messages in Persuasion -- Applications of Persuasive Premises -- The Persuasive Campaign or Movement -- Becoming a Persuader -- Modern Media and Persuasion -- The Use of Persuasive Premises in Advertising and IMC. Part I. 1. 2. 3. 4. 5. 6. Part II. 7. 8. 9. 10. Part III. 11. 12. 13. 14.
"PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture -- politics, mass media, advertising, and the Internet -- as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on language and critical thinking is combined with readability, a conversational engagement with the reader, and current verbal and real-life visual examples of persuasion in action. Persuasion theory, research, and ethics are all woven throughout the text to consistently underscore the book's central purpose -- the development of critical consumers of all forms of persuasion."--Publisher description.
0495091596 9780495091592
2005938576
Persuasion (Psychology)
BF637.P4 / L36 2007
303.342