Advertising and Hong Kong society / edited by Kara Chan.

Contributor(s):

Chan, Kara K. W [editor.]

Material type: Text

TextPublisher: [Hong Kong] : Chinese University Press, 2006Description: xii, 233 pages ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9629962640
9789629962647

Subject(s):

Advertising -- Social aspects -- China -- Hong Kong

DDC classification:

659.1095125 22

LOC classification:

HF5813.H6 A38 2006

Contents:

1. Social communication and advertising indicators / Fanny Fong-yee Chan, Kara Chan and Joseph Man Chan -- 2. Overview of Hong Kong advertising / Ernest F. Martin, Jr. and Chris Fei Shen -- 3. Political ideology in Hong Kong's public service announcements / Wendy Siuyi Wong -- 4. Criticism and public opinion of advertising / Kara Chan -- 5. Offensive advertising / Gerard Prendergast and Benny Ho -- 6. Advertising regulation and ethical issues / Chao-wai Wong and Susanna Wai-yee Kwok -- 7. The symbolic meaning of advertising / Katherine T. Frith and Jessie Xinyan Ho -- 8. Advertising and consumer culture / Susanna Wai-yee Kwok -- 9. Gender and advertising : the promotional culture of whitening and slimming / Anthony Fung -- 10. Advertising and children / Kara Chan -- 11. Advertising and adolescents / Kara Chan.

Review: "Advertising and Hong Kong Society probes into the role of advertising as a form of social communication in Hong Kong. This perceptive analysis, unlike those on a commercial slant, deals with advertising and the broader legal, cultural, and socio-economic contexts in which it takes place. Exceptionally real-world in focus - with examples, issues, regulations, and applications interlaced throughout - the Hong Kong case study points to some interesting ideas to expand into Mainland China and the Asia-Pacific region." "Contributors to this anthology include distinguished scholars in marketing, journalism, and communication studies, as well as practitioners in the legal and advertising sectors."--BOOK JACKET.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	659.1095125 ADV (Browse shelf(Opens below))	1	Available		A405974B

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Previous								Next
Previous	659.10941 FLE Powers of persuasion : the inside story of British advertising : 1951-2000 /	659.10941 RIC The commodity culture of Victorian England : advertising and spectacle, 1851-1914 /	659.10944 MAR Marketing identities through language : English and global imagery in French advertising /	659.1095125 ADV Advertising and Hong Kong society /	659.10952 MOO 5,110 days in Tokyo and everything's hunky dory : the marketer's guide to advertising in Japan /	659.10952 MOO 5,110 days in Tokyo and everything's hunky dory : the marketer's guide to advertising in Japan /	659.10973 ADV Advertising age : the principles of advertising at work /	Next

Includes bibliographical references and index.

"Advertising and Hong Kong Society probes into the role of advertising as a form of social communication in Hong Kong. This perceptive analysis, unlike those on a commercial slant, deals with advertising and the broader legal, cultural, and socio-economic contexts in which it takes place. Exceptionally real-world in focus - with examples, issues, regulations, and applications interlaced throughout - the Hong Kong case study points to some interesting ideas to expand into Mainland China and the Asia-Pacific region." "Contributors to this anthology include distinguished scholars in marketing, journalism, and communication studies, as well as practitioners in the legal and advertising sectors."--BOOK JACKET.

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