MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02813cam a2200361 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211104213658.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
060407s2006 cc a b 001 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9629962640 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789629962647 |
| Qualifying information |
pbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b1111499x |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)65439254 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
OCoLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
ATU |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
a-cc-hk |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5813.H6 |
| Item number |
A38 2006 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1095125 |
| Edition number |
22 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Advertising and Hong Kong society / |
| Statement of responsibility, etc. |
edited by Kara Chan. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
[Hong Kong] : |
| Name of producer, publisher, distributor, manufacturer |
Chinese University Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 233 pages ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
1. |
| Title |
Social communication and advertising indicators / |
| Statement of responsibility |
Fanny Fong-yee Chan, Kara Chan and Joseph Man Chan -- |
| Miscellaneous information |
2. |
| Title |
Overview of Hong Kong advertising / |
| Statement of responsibility |
Ernest F. Martin, Jr. and Chris Fei Shen -- |
| Miscellaneous information |
3. |
| Title |
Political ideology in Hong Kong's public service announcements / |
| Statement of responsibility |
Wendy Siuyi Wong -- |
| Miscellaneous information |
4. |
| Title |
Criticism and public opinion of advertising / |
| Statement of responsibility |
Kara Chan -- |
| Miscellaneous information |
5. |
| Title |
Offensive advertising / |
| Statement of responsibility |
Gerard Prendergast and Benny Ho -- |
| Miscellaneous information |
6. |
| Title |
Advertising regulation and ethical issues / |
| Statement of responsibility |
Chao-wai Wong and Susanna Wai-yee Kwok -- |
| Miscellaneous information |
7. |
| Title |
The symbolic meaning of advertising / |
| Statement of responsibility |
Katherine T. Frith and Jessie Xinyan Ho -- |
| Miscellaneous information |
8. |
| Title |
Advertising and consumer culture / |
| Statement of responsibility |
Susanna Wai-yee Kwok -- |
| Miscellaneous information |
9. |
| Title |
Gender and advertising : the promotional culture of whitening and slimming / |
| Statement of responsibility |
Anthony Fung -- |
| Miscellaneous information |
10. |
| Title |
Advertising and children / |
| Statement of responsibility |
Kara Chan -- |
| Miscellaneous information |
11. |
| Title |
Advertising and adolescents / |
| Statement of responsibility |
Kara Chan. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Advertising and Hong Kong Society probes into the role of advertising as a form of social communication in Hong Kong. This perceptive analysis, unlike those on a commercial slant, deals with advertising and the broader legal, cultural, and socio-economic contexts in which it takes place. Exceptionally real-world in focus - with examples, issues, regulations, and applications interlaced throughout - the Hong Kong case study points to some interesting ideas to expand into Mainland China and the Asia-Pacific region." "Contributors to this anthology include distinguished scholars in marketing, journalism, and communication studies, as well as practitioners in the legal and advertising sectors."--BOOK JACKET. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Social aspects |
| Geographic subdivision |
China |
| -- |
Hong Kong |
| 9 (RLIN) |
679971 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chan, Kara K. W., |
| Relator term |
editor. |
| 9 (RLIN) |
258520 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b1111499x |
| b |
03-10-17 |
| c |
27-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
cc |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
659.1095125 ADV |
| g |
1 |
| i |
A405974B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$31.78 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
7 |
| v |
0 |
| w |
0 |
| x |
0 |
| y |
.i12443943 |
| z |
29-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
