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Advertising and Hong Kong society / edited by Kara Chan.

Contributor(s): Material type: TextTextPublisher: [Hong Kong] : Chinese University Press, 2006Description: xii, 233 pages ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9629962640
  • 9789629962647
Subject(s): DDC classification:
  • 659.1095125 22
LOC classification:
  • HF5813.H6 A38 2006
Contents:
1. Social communication and advertising indicators / Fanny Fong-yee Chan, Kara Chan and Joseph Man Chan -- 2. Overview of Hong Kong advertising / Ernest F. Martin, Jr. and Chris Fei Shen -- 3. Political ideology in Hong Kong's public service announcements / Wendy Siuyi Wong -- 4. Criticism and public opinion of advertising / Kara Chan -- 5. Offensive advertising / Gerard Prendergast and Benny Ho -- 6. Advertising regulation and ethical issues / Chao-wai Wong and Susanna Wai-yee Kwok -- 7. The symbolic meaning of advertising / Katherine T. Frith and Jessie Xinyan Ho -- 8. Advertising and consumer culture / Susanna Wai-yee Kwok -- 9. Gender and advertising : the promotional culture of whitening and slimming / Anthony Fung -- 10. Advertising and children / Kara Chan -- 11. Advertising and adolescents / Kara Chan.
Review: "Advertising and Hong Kong Society probes into the role of advertising as a form of social communication in Hong Kong. This perceptive analysis, unlike those on a commercial slant, deals with advertising and the broader legal, cultural, and socio-economic contexts in which it takes place. Exceptionally real-world in focus - with examples, issues, regulations, and applications interlaced throughout - the Hong Kong case study points to some interesting ideas to expand into Mainland China and the Asia-Pacific region." "Contributors to this anthology include distinguished scholars in marketing, journalism, and communication studies, as well as practitioners in the legal and advertising sectors."--BOOK JACKET.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 659.1095125 ADV (Browse shelf(Opens below)) 1 Available A405974B

Includes bibliographical references and index.

1. Social communication and advertising indicators / Fanny Fong-yee Chan, Kara Chan and Joseph Man Chan -- 2. Overview of Hong Kong advertising / Ernest F. Martin, Jr. and Chris Fei Shen -- 3. Political ideology in Hong Kong's public service announcements / Wendy Siuyi Wong -- 4. Criticism and public opinion of advertising / Kara Chan -- 5. Offensive advertising / Gerard Prendergast and Benny Ho -- 6. Advertising regulation and ethical issues / Chao-wai Wong and Susanna Wai-yee Kwok -- 7. The symbolic meaning of advertising / Katherine T. Frith and Jessie Xinyan Ho -- 8. Advertising and consumer culture / Susanna Wai-yee Kwok -- 9. Gender and advertising : the promotional culture of whitening and slimming / Anthony Fung -- 10. Advertising and children / Kara Chan -- 11. Advertising and adolescents / Kara Chan.

"Advertising and Hong Kong Society probes into the role of advertising as a form of social communication in Hong Kong. This perceptive analysis, unlike those on a commercial slant, deals with advertising and the broader legal, cultural, and socio-economic contexts in which it takes place. Exceptionally real-world in focus - with examples, issues, regulations, and applications interlaced throughout - the Hong Kong case study points to some interesting ideas to expand into Mainland China and the Asia-Pacific region." "Contributors to this anthology include distinguished scholars in marketing, journalism, and communication studies, as well as practitioners in the legal and advertising sectors."--BOOK JACKET.

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