Advertising on trial : consumer activism and corporate public relations in the 1930s / Inger L. Stole.
Material type:
TextSeries: History of communicationPublisher: Urbana : University of Illinois Press, 2006Description: xviii, 290 p. : ill. ; 23 cmISBN: - 9780252030598 (cloth : alk. paper)
- 0252030591 (cloth : alk. paper)
- 9780252072994 (paper : alk. paper)
- 0252072995 (paper : alk. paper)
- 659.1097309043 22
- HF5813.U6 S77 2005
Contents:
The rise of a corporate culture : early consumer response -- Advertising challenged : the creation of consumers' research and the rise of the 1930s consumer movement -- The drive for legislation to establish federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union Inc. -- Defining the "consumer agenda," the business community joins the Frey -- Legislative closure : the Wheeler-Lea Amendment -- Witch hunt, red baiting, and the end to the radical critique of advertising.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 659.1097309043 STO (Browse shelf(Opens below)) | 1 | Available | A406030B |
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Includes bibliographical references and index.
The rise of a corporate culture : early consumer response -- Advertising challenged : the creation of consumers' research and the rise of the 1930s consumer movement -- The drive for legislation to establish federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union Inc. -- Defining the "consumer agenda," the business community joins the Frey -- Legislative closure : the Wheeler-Lea Amendment -- Witch hunt, red baiting, and the end to the radical critique of advertising.
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