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Advertising on trial : consumer activism and corporate public relations in the 1930s / Inger L. Stole.

By: Material type: TextTextSeries: History of communicationPublisher: Urbana : University of Illinois Press, 2006Description: xviii, 290 p. : ill. ; 23 cmISBN:
  • 9780252030598 (cloth : alk. paper)
  • 0252030591 (cloth : alk. paper)
  • 9780252072994 (paper : alk. paper)
  • 0252072995 (paper : alk. paper)
Subject(s): DDC classification:
  • 659.1097309043 22
LOC classification:
  • HF5813.U6 S77 2005
Contents:
The rise of a corporate culture : early consumer response -- Advertising challenged : the creation of consumers' research and the rise of the 1930s consumer movement -- The drive for legislation to establish federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union Inc. -- Defining the "consumer agenda," the business community joins the Frey -- Legislative closure : the Wheeler-Lea Amendment -- Witch hunt, red baiting, and the end to the radical critique of advertising.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 659.1097309043 STO (Browse shelf(Opens below)) 1 Available A406030B

Includes bibliographical references and index.

The rise of a corporate culture : early consumer response -- Advertising challenged : the creation of consumers' research and the rise of the 1930s consumer movement -- The drive for legislation to establish federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union Inc. -- Defining the "consumer agenda," the business community joins the Frey -- Legislative closure : the Wheeler-Lea Amendment -- Witch hunt, red baiting, and the end to the radical critique of advertising.

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