Advertising on trial : consumer activism and corporate public relations in the 1930s /
Stole, Inger L.
Advertising on trial : consumer activism and corporate public relations in the 1930s / Inger L. Stole. - xviii, 290 p. : ill. ; 23 cm. - The history of communication . - History of communication. .
Includes bibliographical references and index.
The rise of a corporate culture : early consumer response -- Advertising challenged : the creation of consumers' research and the rise of the 1930s consumer movement -- The drive for legislation to establish federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union Inc. -- Defining the "consumer agenda," the business community joins the Frey -- Legislative closure : the Wheeler-Lea Amendment -- Witch hunt, red baiting, and the end to the radical critique of advertising.
9780252030598 (cloth : alk. paper) 0252030591 (cloth : alk. paper) 9780252072994 (paper : alk. paper) 0252072995 (paper : alk. paper)
2005017226
Advertising--History--United States
Corporations--Public relations--United States
HF5813.U6 / S77 2005
659.1097309043
Advertising on trial : consumer activism and corporate public relations in the 1930s / Inger L. Stole. - xviii, 290 p. : ill. ; 23 cm. - The history of communication . - History of communication. .
Includes bibliographical references and index.
The rise of a corporate culture : early consumer response -- Advertising challenged : the creation of consumers' research and the rise of the 1930s consumer movement -- The drive for legislation to establish federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union Inc. -- Defining the "consumer agenda," the business community joins the Frey -- Legislative closure : the Wheeler-Lea Amendment -- Witch hunt, red baiting, and the end to the radical critique of advertising.
9780252030598 (cloth : alk. paper) 0252030591 (cloth : alk. paper) 9780252072994 (paper : alk. paper) 0252072995 (paper : alk. paper)
2005017226
Advertising--History--United States
Corporations--Public relations--United States
HF5813.U6 / S77 2005
659.1097309043