Advertising works 3 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1984 / edited and introduced by Charles Channon.

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Material type: Text

TextPublisher: London : Holt, Rinehart and Winston, 1985Description: xv, 317 pages : illustrations ; 26 cmContent type:

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Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	659.111 ADV (Browse shelf(Opens below))	1	Available		A363076B

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Previous	659.111 ADV Advertising works 12 : proving the effectiveness of marketing communications : cases from the IPA Effectiveness Awards 2002 /	659.111 ADV Advertising works 13 : proving the effectiveness of marketing communications : cases from the IPA Effectiveness Awards 2004 /	659.111 ADV Advertising works : papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1980 /	659.111 ADV Advertising works 3 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1984 /	659.111 ADV Advertising works 8 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1994 /	659.111 ADV Advertising works 16 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2007, limited to agencies with incomes up to £20m /	659.111 ADV Advertising works 17 : proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2008, open to all agencies, media owners and clients worldwide /	Next

Includes index.

Machine converted from AACR2 source record.

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