Advertising works 3 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1984 /
Advertising works 3 : papers from the IPA Advertising Effectiveness Awards, Institute of Practitioners in Advertising, 1984 /
Advertising works three
edited and introduced by Charles Channon.
- xv, 317 pages : illustrations ; 26 cm
Includes index.
0039106195 9780039106195
Advertising--Great Britain--Case studies
IPA Effectiveness Awards
HF5808.G7
659.111
Includes index.
0039106195 9780039106195
Advertising--Great Britain--Case studies
IPA Effectiveness Awards
HF5808.G7
659.111