Image from Coce

Marketing public health : strategies to promote social change / Michael Siegel, Lynne Doner.

By: Contributor(s): Material type: TextTextPublisher: Boston : Jones and Bartlett Publishers, [2004]Copyright date: ©2004Description: xvii, 530 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0763726516
  • 9780763726515
Subject(s): DDC classification:
  • 362.10688 22
Contents:
Emerging threats to the public's health: the need for social change -- Marketing social change: a challenge for the public health practitioner -- Marketing social change: an opportunity for the public health practitioner -- Emerging threats to the survival of public health -- Marketing public health: a challenge for the public health practitioner -- Marketing public health: an opportunity for the public health practitioner -- Marketing public health programs and policies: a case study -- Marketing public health as an institution: a case study -- Applying marketing principles to public health -- The planning process -- Formative research -- Framing the message: crafting communication strategies -- Translating strategy into tactics -- Working with partners -- Mass communication: design and implementation issues -- Pretesting messages and materials -- Monitoring and refining implementation: process evaluation tools -- Issues in outcome evaluation -- Epilogue: What does the future hold?
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book North Campus North Campus Main Collection 362.10688 SIE (Browse shelf(Opens below)) 1 Available A403493B

Originally published by Aspen Publishers, c1998.

Includes bibliographical references (pages 504-505) and index.

Emerging threats to the public's health: the need for social change -- Marketing social change: a challenge for the public health practitioner -- Marketing social change: an opportunity for the public health practitioner -- Emerging threats to the survival of public health -- Marketing public health: a challenge for the public health practitioner -- Marketing public health: an opportunity for the public health practitioner -- Marketing public health programs and policies: a case study -- Marketing public health as an institution: a case study -- Applying marketing principles to public health -- The planning process -- Formative research -- Framing the message: crafting communication strategies -- Translating strategy into tactics -- Working with partners -- Mass communication: design and implementation issues -- Pretesting messages and materials -- Monitoring and refining implementation: process evaluation tools -- Issues in outcome evaluation -- Epilogue: What does the future hold?

Machine converted from AACR2 source record.

There are no comments on this title.

to post a comment.

Powered by Koha