Marketing public health : strategies to promote social change /
Siegel, Michael, M.D.,
Marketing public health : strategies to promote social change / Michael Siegel, Lynne Doner. - xvii, 530 pages : illustrations ; 24 cm
Originally published by Aspen Publishers, c1998.
Includes bibliographical references (pages 504-505) and index.
Emerging threats to the public's health: the need for social change -- Marketing social change: a challenge for the public health practitioner -- Marketing social change: an opportunity for the public health practitioner -- Emerging threats to the survival of public health -- Marketing public health: a challenge for the public health practitioner -- Marketing public health: an opportunity for the public health practitioner -- Marketing public health programs and policies: a case study -- Marketing public health as an institution: a case study -- Applying marketing principles to public health -- The planning process -- Formative research -- Framing the message: crafting communication strategies -- Translating strategy into tactics -- Working with partners -- Mass communication: design and implementation issues -- Pretesting messages and materials -- Monitoring and refining implementation: process evaluation tools -- Issues in outcome evaluation -- Epilogue: What does the future hold?
0763726516 9780763726515
Public health--Marketing
362.10688
Marketing public health : strategies to promote social change / Michael Siegel, Lynne Doner. - xvii, 530 pages : illustrations ; 24 cm
Originally published by Aspen Publishers, c1998.
Includes bibliographical references (pages 504-505) and index.
Emerging threats to the public's health: the need for social change -- Marketing social change: a challenge for the public health practitioner -- Marketing social change: an opportunity for the public health practitioner -- Emerging threats to the survival of public health -- Marketing public health: a challenge for the public health practitioner -- Marketing public health: an opportunity for the public health practitioner -- Marketing public health programs and policies: a case study -- Marketing public health as an institution: a case study -- Applying marketing principles to public health -- The planning process -- Formative research -- Framing the message: crafting communication strategies -- Translating strategy into tactics -- Working with partners -- Mass communication: design and implementation issues -- Pretesting messages and materials -- Monitoring and refining implementation: process evaluation tools -- Issues in outcome evaluation -- Epilogue: What does the future hold?
0763726516 9780763726515
Public health--Marketing
362.10688