MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02359cam a2200361 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221101184100.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
060107s2004 maua b 001 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0763726516 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780763726515 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11064675 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)54487298 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UCH |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
UCH |
| Modifying agency |
BAKER |
| -- |
ATU |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
362.10688 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Siegel, Michael, |
| Titles and words associated with a name |
M.D., |
| Relator term |
author. |
| 9 (RLIN) |
1056245 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing public health : |
| Remainder of title |
strategies to promote social change / |
| Statement of responsibility, etc. |
Michael Siegel, Lynne Doner. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Boston : |
| Name of producer, publisher, distributor, manufacturer |
Jones and Bartlett Publishers, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2004] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 530 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Originally published by Aspen Publishers, c1998. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 504-505) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Emerging threats to the public's health: the need for social change -- Marketing social change: a challenge for the public health practitioner -- Marketing social change: an opportunity for the public health practitioner -- Emerging threats to the survival of public health -- Marketing public health: a challenge for the public health practitioner -- Marketing public health: an opportunity for the public health practitioner -- Marketing public health programs and policies: a case study -- Marketing public health as an institution: a case study -- Applying marketing principles to public health -- The planning process -- Formative research -- Framing the message: crafting communication strategies -- Translating strategy into tactics -- Working with partners -- Mass communication: design and implementation issues -- Pretesting messages and materials -- Monitoring and refining implementation: process evaluation tools -- Issues in outcome evaluation -- Epilogue: What does the future hold? |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public health |
| General subdivision |
Marketing |
| 9 (RLIN) |
713195 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lotenberg, Lynne Doner. |
| 9 (RLIN) |
250297 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11064675 |
| b |
06-09-21 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
362.10688 SIE |
| g |
1 |
| i |
A403493B |
| j |
0 |
| l |
nmain |
| o |
- |
| p |
$113.13 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
10 |
| v |
4 |
| w |
1 |
| x |
0 |
| y |
.i12365038 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
(2)n |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
mau |
| -- |
0 |
