Designing brand experiences / by Robin Landa.

By:

Landa, Robin [author.]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

1401848877
9781401848873

Subject(s):

DDC classification:

658.827 22

LOC classification:

HD69.B7 L365 2006

Contents:

Foreword / Steve Liska -- A brief overview of the history of branding -- Ch. 1. What is branding? -- Ch. 2. The branding process -- Ch. 3. Formulating relevant branding concepts -- Ch. 4. Brand constructs : strategic advantages -- Ch. 5. On designing -- Ch. 6. Designing visual language elements of the brand identity -- Ch. 7. Designing brand identity applications : identification graphics -- Ch. 8. Designing brand identity applications : advertising and promotional design -- Ch. 9. Behind the brand -- Ch. 10. The ethics of branding.

Review: "In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications - brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others - while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide."--BOOK JACKET.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.827 LAN (Browse shelf(Opens below))	1	Available		A406293B

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Previous								Next
Previous	658.827 KOR Brand society : how brands transform management and lifestyle /	658.827 KUM Private label strategy : how to meet the store brand challenge /	658.827 LAM The case for B2B branding : pulling away from the business to business pack /	658.827 LAN Designing brand experiences /	658.827 LEN Experience the message : how experiential marketing is changing the brand world /	658.827 LIN Brand building on the internet /	658.827 LIN Brand sense : build powerful brands through touch, taste, smell, sight, and sound /	Next

Includes bibliographical references (pages 253-256) and index.

"In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications - brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others - while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide."--BOOK JACKET.

Machine converted from AACR2 source record.

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