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Designing brand experiences / by Robin Landa.

By: Material type: TextTextPublisher: Clifton Park, NY : Thomson Delmar Learning, [2006]Copyright date: ©2006Description: xxxii, 271 pages : colour illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1401848877
  • 9781401848873
Subject(s): DDC classification:
  • 658.827 22
LOC classification:
  • HD69.B7 L365 2006
Contents:
Foreword / Steve Liska -- A brief overview of the history of branding -- Ch. 1. What is branding? -- Ch. 2. The branding process -- Ch. 3. Formulating relevant branding concepts -- Ch. 4. Brand constructs : strategic advantages -- Ch. 5. On designing -- Ch. 6. Designing visual language elements of the brand identity -- Ch. 7. Designing brand identity applications : identification graphics -- Ch. 8. Designing brand identity applications : advertising and promotional design -- Ch. 9. Behind the brand -- Ch. 10. The ethics of branding.
Review: "In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications - brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others - while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide."--BOOK JACKET.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.827 LAN (Browse shelf(Opens below)) 1 Available A406293B

Includes bibliographical references (pages 253-256) and index.

Foreword / Steve Liska -- A brief overview of the history of branding -- Ch. 1. What is branding? -- Ch. 2. The branding process -- Ch. 3. Formulating relevant branding concepts -- Ch. 4. Brand constructs : strategic advantages -- Ch. 5. On designing -- Ch. 6. Designing visual language elements of the brand identity -- Ch. 7. Designing brand identity applications : identification graphics -- Ch. 8. Designing brand identity applications : advertising and promotional design -- Ch. 9. Behind the brand -- Ch. 10. The ethics of branding.

"In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications - brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others - while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide."--BOOK JACKET.

Machine converted from AACR2 source record.

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