Designing brand experiences /
Landa, Robin,
Designing brand experiences / by Robin Landa. - xxxii, 271 pages : colour illustrations ; 26 cm
Includes bibliographical references (pages 253-256) and index.
Foreword / A brief overview of the history of branding -- What is branding? -- The branding process -- Formulating relevant branding concepts -- Brand constructs : strategic advantages -- On designing -- Designing visual language elements of the brand identity -- Designing brand identity applications : identification graphics -- Designing brand identity applications : advertising and promotional design -- Behind the brand -- The ethics of branding. Steve Liska -- Ch. 1. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Ch. 7. Ch. 8. Ch. 9. Ch. 10.
"In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications - brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others - while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide."--BOOK JACKET.
1401848877 9781401848873
2006296562
Brand name products
Branding (Marketing)--Management
Trademarks--Design
Advertising--Brand name products
Commercial art
HD69.B7 / L365 2006
658.827
Designing brand experiences / by Robin Landa. - xxxii, 271 pages : colour illustrations ; 26 cm
Includes bibliographical references (pages 253-256) and index.
Foreword / A brief overview of the history of branding -- What is branding? -- The branding process -- Formulating relevant branding concepts -- Brand constructs : strategic advantages -- On designing -- Designing visual language elements of the brand identity -- Designing brand identity applications : identification graphics -- Designing brand identity applications : advertising and promotional design -- Behind the brand -- The ethics of branding. Steve Liska -- Ch. 1. Ch. 2. Ch. 3. Ch. 4. Ch. 5. Ch. 6. Ch. 7. Ch. 8. Ch. 9. Ch. 10.
"In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications - brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others - while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide."--BOOK JACKET.
1401848877 9781401848873
2006296562
Brand name products
Branding (Marketing)--Management
Trademarks--Design
Advertising--Brand name products
Commercial art
HD69.B7 / L365 2006
658.827