Brands & gaming : the computer gaming phenomenon and its impact on brands and businesses / David Nichols [and others].
Material type:
TextPublisher: Houndmills, Basingstoke ; New York : Palgrave Macmillan, 2006Description: vii, 168 pages : illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 1403998973
- 9781403998972
- Brands and gaming
- 794.80688 22
- HD9993.E452 B73 2006
Contents:
1. Are you ready to play? : the global gaming phenomenon -- 2. Scoping the map : gaming today -- 3. Target identified ... deploy weapons : brands in the gaming arena -- 4. All work and no play? : culture and gaming -- 5. Behind the avatar : who plays games? -- 6. Hankook Igyora! : the future of gaming -- 7. Morphing giants : how the gaming industry will evolve -- 8. Press "start" to play : leveraging gaming for your brand -- 9. Brands and gaming : FAQs -- App. 1. Gaming genres -- App. 2. Main games publishers -- App. 3. Glossary of gaming terms -- Added value -- B.I.G. (brands in gaming).
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 794.80688 BRA (Browse shelf(Opens below)) | 1 | Available | A371406B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
Includes index.
1. Are you ready to play? : the global gaming phenomenon -- 2. Scoping the map : gaming today -- 3. Target identified ... deploy weapons : brands in the gaming arena -- 4. All work and no play? : culture and gaming -- 5. Behind the avatar : who plays games? -- 6. Hankook Igyora! : the future of gaming -- 7. Morphing giants : how the gaming industry will evolve -- 8. Press "start" to play : leveraging gaming for your brand -- 9. Brands and gaming : FAQs -- App. 1. Gaming genres -- App. 2. Main games publishers -- App. 3. Glossary of gaming terms -- Added value -- B.I.G. (brands in gaming).
Machine converted from AACR2 source record.
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