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Brands & gaming : the computer gaming phenomenon and its impact on brands and businesses / David Nichols [and others].

By: Material type: TextTextPublisher: Houndmills, Basingstoke ; New York : Palgrave Macmillan, 2006Description: vii, 168 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1403998973
  • 9781403998972
Other title:
  • Brands and gaming
Subject(s): DDC classification:
  • 794.80688 22
LOC classification:
  • HD9993.E452 B73 2006
Contents:
1. Are you ready to play? : the global gaming phenomenon -- 2. Scoping the map : gaming today -- 3. Target identified ... deploy weapons : brands in the gaming arena -- 4. All work and no play? : culture and gaming -- 5. Behind the avatar : who plays games? -- 6. Hankook Igyora! : the future of gaming -- 7. Morphing giants : how the gaming industry will evolve -- 8. Press "start" to play : leveraging gaming for your brand -- 9. Brands and gaming : FAQs -- App. 1. Gaming genres -- App. 2. Main games publishers -- App. 3. Glossary of gaming terms -- Added value -- B.I.G. (brands in gaming).
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 794.80688 BRA (Browse shelf(Opens below)) 1 Available A371406B

Includes index.

1. Are you ready to play? : the global gaming phenomenon -- 2. Scoping the map : gaming today -- 3. Target identified ... deploy weapons : brands in the gaming arena -- 4. All work and no play? : culture and gaming -- 5. Behind the avatar : who plays games? -- 6. Hankook Igyora! : the future of gaming -- 7. Morphing giants : how the gaming industry will evolve -- 8. Press "start" to play : leveraging gaming for your brand -- 9. Brands and gaming : FAQs -- App. 1. Gaming genres -- App. 2. Main games publishers -- App. 3. Glossary of gaming terms -- Added value -- B.I.G. (brands in gaming).

Machine converted from AACR2 source record.

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