MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02101cam a2200409 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221109235447.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
051205s2006 enka 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2005056591 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1403998973 |
| Qualifying information |
cloth |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781403998972 |
| Qualifying information |
cloth |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11061315 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC) 2005056591 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)62322548 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
OrLoB-B |
| -- |
MNPY |
| -- |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD9993.E452 |
| Item number |
B73 2006 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
794.80688 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nichols, David, |
| Dates associated with a name |
1967- |
| Relator term |
author. |
| 9 (RLIN) |
425291 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brands & gaming : |
| Remainder of title |
the computer gaming phenomenon and its impact on brands and businesses / |
| Statement of responsibility, etc. |
David Nichols [and others]. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Brands and gaming |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Houndmills, Basingstoke ; |
| -- |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Palgrave Macmillan, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vii, 168 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
1. |
| Title |
Are you ready to play? : the global gaming phenomenon -- |
| Miscellaneous information |
2. |
| Title |
Scoping the map : gaming today -- |
| Miscellaneous information |
3. |
| Title |
Target identified ... deploy weapons : brands in the gaming arena -- |
| Miscellaneous information |
4. |
| Title |
All work and no play? : culture and gaming -- |
| Miscellaneous information |
5. |
| Title |
Behind the avatar : who plays games? -- |
| Miscellaneous information |
6. |
| Title |
Hankook Igyora! : the future of gaming -- |
| Miscellaneous information |
7. |
| Title |
Morphing giants : how the gaming industry will evolve -- |
| Miscellaneous information |
8. |
| Title |
Press "start" to play : leveraging gaming for your brand -- |
| Miscellaneous information |
9. |
| Title |
Brands and gaming : FAQs -- |
| Miscellaneous information |
App. 1. |
| Title |
Gaming genres -- |
| Miscellaneous information |
App. 2. |
| Title |
Main games publishers -- |
| Miscellaneous information |
App. 3. |
| Title |
Glossary of gaming terms -- |
| -- |
Added value -- |
| -- |
B.I.G. (brands in gaming). |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Electronic games industry |
| 9 (RLIN) |
317196 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Computer games |
| 9 (RLIN) |
315891 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management. |
| 9 (RLIN) |
322791 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11061315 |
| b |
26-11-20 |
| c |
27-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
enk |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
794.80688 BRA |
| g |
1 |
| i |
A371406B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$67.67 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
8 |
| v |
0 |
| w |
0 |
| x |
1 |
| y |
.i12455982 |
| z |
29-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
