Air wars : television advertising in election campaigns, 1952-2004 / Darrell M. West.
Material type:
TextPublisher: Washington, D.C. : CQ Press, 2005Edition: Fourth editionDescription: xiv, 226 pages : illustrations ; 23 cmContent type: - text
- unmediated
- volume
- 1568029330
- 9781568029337
- 324.73097309045 22
- JF2112.A4 W47 2005
Contents:
Television advertising in election campaigns : a history in pictures -- 1. Overview of ads -- 2. Buying air time -- 3. Ad messages -- 4. Media coverage of ads -- 5. Learning about the candidates -- 6. Setting the agenda -- 7. Priming and defusing -- 8. Playing the blame game -- 9. Ads in congressional elections -- 10. Advertising and democratic elections -- App. Memorable ads, 1984-2004.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 324.73097309045 WES (Browse shelf(Opens below)) | 1 | Available | A402437B |
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Includes bibliographical references (pages 187-211) and index.
Television advertising in election campaigns : a history in pictures -- 1. Overview of ads -- 2. Buying air time -- 3. Ad messages -- 4. Media coverage of ads -- 5. Learning about the candidates -- 6. Setting the agenda -- 7. Priming and defusing -- 8. Playing the blame game -- 9. Ads in congressional elections -- 10. Advertising and democratic elections -- App. Memorable ads, 1984-2004.
Machine converted from AACR2 source record.
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