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Air wars : television advertising in election campaigns, 1952-2004 / Darrell M. West.

By: Material type: TextTextPublisher: Washington, D.C. : CQ Press, 2005Edition: Fourth editionDescription: xiv, 226 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1568029330
  • 9781568029337
Subject(s): DDC classification:
  • 324.73097309045 22
LOC classification:
  • JF2112.A4 W47 2005
Contents:
Television advertising in election campaigns : a history in pictures -- 1. Overview of ads -- 2. Buying air time -- 3. Ad messages -- 4. Media coverage of ads -- 5. Learning about the candidates -- 6. Setting the agenda -- 7. Priming and defusing -- 8. Playing the blame game -- 9. Ads in congressional elections -- 10. Advertising and democratic elections -- App. Memorable ads, 1984-2004.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 324.73097309045 WES (Browse shelf(Opens below)) 1 Available A402437B

Includes bibliographical references (pages 187-211) and index.

Television advertising in election campaigns : a history in pictures -- 1. Overview of ads -- 2. Buying air time -- 3. Ad messages -- 4. Media coverage of ads -- 5. Learning about the candidates -- 6. Setting the agenda -- 7. Priming and defusing -- 8. Playing the blame game -- 9. Ads in congressional elections -- 10. Advertising and democratic elections -- App. Memorable ads, 1984-2004.

Machine converted from AACR2 source record.

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