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West, Darrell M., 1954-

Air wars : television advertising in election campaigns, 1952-2004 / Darrell M. West. - Fourth edition. - xiv, 226 pages : illustrations ; 23 cm

Includes bibliographical references (pages 187-211) and index.

Television advertising in election campaigns : a history in pictures -- Overview of ads -- Buying air time -- Ad messages -- Media coverage of ads -- Learning about the candidates -- Setting the agenda -- Priming and defusing -- Playing the blame game -- Ads in congressional elections -- Advertising and democratic elections -- Memorable ads, 1984-2004. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. App.

ISBN: 1568029330 9781568029337

LCCN: 2005002080

Subjects--Topical Terms:
Advertising, Political--United States
Television in politics--United States
Political campaigns--United States

Subjects--Geographic Terms:
United States--Politics and government--1945-1989
United States--Politics and government--1989-

LC Class. No.: JF2112.A4 / W47 2005

Dewey Class. No.: 324.73097309045