Marketing scales handbook : a compilation of multi-item measures. Volume IV / Gordon C. Bruner II, Paul J. Hensel.

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Item type	Current library	Call number	Vol info	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.830727 BRU (Browse shelf(Opens below))	Vol. IV	1	Available		A396106B

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Previous	658.830285554 BUR Basic marketing research : using Microsoft Excel data analysis /	658.830285555 MAR Marketing research with SPSS /	658.8302855754 POS The anonymous elect : market research though online access panels /	658.830727 BRU Marketing scales handbook : a compilation of multi-item measures. Volume IV /	658.830727 BRU Marketing scales handbook : a compilation of multi-item measures. Vol. III /	658.830727 BRU Marketing scales handbook : a compilation of multi-item measures. Volume II /	658.834 ABR The observational research handbook : understanding how consumers live with your product /	Next

Includes bibliographical references and index.

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