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Bruner, Gordon C., 1954-

Marketing scales handbook : a compilation of multi-item measures. Volume IV / Gordon C. Bruner II, Paul J. Hensel. - xxii, 842 pages ; 26 cm

Includes bibliographical references and index.

ISBN: 1587992051 9781587992056

Subjects--Topical Terms:
Marketing research--Statistical methods--Handbooks, manuals, etc.
Scaling (Social sciences)--Handbooks, manuals, etc.

Dewey Class. No.: 658.830727