Marketing scales handbook : a compilation of multi-item measures. Volume IV / Gordon C. Bruner II, Paul J. Hensel.
Material type: TextPublisher: Chicago, Ill. : American Marketing Association, [2005]Copyright date: ©2005Description: xxii, 842 pages ; 26 cmContent type:- text
- unmediated
- volume
- 1587992051
- 9781587992056
- 658.830727
Item type | Current library | Call number | Vol info | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 658.830727 BRU (Browse shelf(Opens below)) | Vol. IV | 1 | Available | A396106B |
Includes bibliographical references and index.
Machine converted from AACR2 source record.
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