According to Kotler : the world's foremost authority on marketing answers your questions / Philip Kotler.

By:

Kotler, Philip [author.]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0814472958
9780814472958

Other title:

Kotler

Subject(s):

Marketing

DDC classification:

658.8 22

LOC classification:

HF5415 .K624 2005

Contents:

Pt. 1. Markets and marketing -- Pt. 2. Marketing strategy -- Pt. 3. Marketing tools (the 4Ps) -- Pt. 4. Marketing planning -- Pt. 5. Marketing organization -- Pt. 6. Marketing control -- Pt. 7. Marketing areas of application -- Pt. 8. Marketing excellence.

Review: "According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into question and answer format. Based on the thousands of questions Kotler has been asked over the years by clients, students, business audiences, and journalists, the book reveals the revolutionary thinking of one of the profession's most revered experts."--BOOK JACKET.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.8 KOT (Browse shelf(Opens below))	1	Available		A416307B

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Includes index.

"According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into question and answer format. Based on the thousands of questions Kotler has been asked over the years by clients, students, business audiences, and journalists, the book reveals the revolutionary thinking of one of the profession's most revered experts."--BOOK JACKET.

Machine converted from AACR2 source record.

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